Kalagato: Delivering Accurate Market Research and Competitive Intelligence
As the speed of commerce increases – companies will find it increasingly difficult to navigate the evolving competitive landscape. Business is rapidly moving online, and consumers preferences are becoming more complex.This dynamic environment means CXO’s need to be more data driven in their approach. It is important to mix experience and managerial intuition with up to date and granular data. Kalagato provides exactly these capabilities to its enterprise clients; allowing them to get a detailed view of the market, when and where it matters.
Kalagato is an automated market measurement platform for the consumer internet space. Using big data they help companies benchmark performance, understand trends, usage patterns & audiences preferences. Their platform collects and analyses data algorithmically, at scale and across different industries.
Traditional data collection methodologies lag behind in many ways – suffering from extrapolation errors that can result in poor enterprise strategy. For example, surveys face the issue of the ‘stated truth’ vs. ‘real truth’ whereas Kalagato can provide consumer profiles and preferences based on real transaction and usage data.
“We mine vast amounts of digital data and apply natural language processing and machine learning techniques to find trends and granular insights that drive decision making. Moreover, our technology and understanding of the consumer internet space along with proprietary data help us unlock trends well before the broader market; yielding critical actionable insights that drive decision making, strategy and investments,” highlights Himanshu Dhakar, Co-Founder and Head of Data Science at Kalagato.
Far-reaching Coverage across Industries with 360 Degree Insights
Kalagato delivers a far-reaching coverage across industries and provides 360 degree insights, allowing marketers, CXOs and investors to understand problems from a holistic point of view. They can drill down to the level of granularity they requite to make truly informed decisions.
Since market intelligence and consumer insights are accurate, continuous & timely - this results in better decision making and product development at every level of the value chain.
“We enable customers to take better decisions by providing deep-insights across industries with accuracy. And it can be used on an on-going and concurrent basis,” adds Aman Kumar.
Powering Predictive Capabilities
By providing enterprise clients with information of online brand & category-wise sales figures, they help e-tailers with planning, inventory optimization and competitive benchmarking. Using their ability to identify high growth companies – KalaGato can help investors pick winners and back the right company. Since they are sitting on a vast amount of data - adding predictive power to the existing data layer is the next step for KalaGato.
Kalagato delivers a far-reaching coverage across industries and provides 360 degree insights, allowing marketers, CXOs and investors to understand problems from a holistic point of view. They can drill down to the level of granularity they requite to make truly informed decisions.
We mine vast amounts of digital data and apply natural language processing and machine learning techniques to find trends and granular insights that drive decision making
Since market intelligence and consumer insights are accurate, continuous & timely - this results in better decision making and product development at every level of the value chain.
“We enable customers to take better decisions by providing deep-insights across industries with accuracy. And it can be used on an on-going and concurrent basis,” adds Aman Kumar.
Powering Predictive Capabilities
By providing enterprise clients with information of online brand & category-wise sales figures, they help e-tailers with planning, inventory optimization and competitive benchmarking. Using their ability to identify high growth companies – KalaGato can help investors pick winners and back the right company. Since they are sitting on a vast amount of data - adding predictive power to the existing data layer is the next step for KalaGato.
