Splunk - Transforming Big Data into Real-Time Insights for Operational Intelligence

CIO Vendor 451 Research recently published a report stating that the data market is expected to nearly double in size in just five years (from USD 69.6 billion in revenue in 2015 to USD 132.3 billion in 2020), with operational database vendors generating the bulk of that revenue. This in turn is expected to set a big push to address unstructured data in addition to existing structured data processing and analytics technologies.

Offering a unique platform for Operational Intelligence across multiple business use cases including security, IT operations, business analytics and IoT is Splunk Inc., headquartered in San Francisco, California, United States that pursues a disruptive vision to make machine data accessible, usable and valuable to everyone.

Founded in 2003; Splunk primarily focuses on assisting organizations to leverage machine-generated data coming from systems, services, applications and devices to gain real-time visibility into business operations. The company thus offers a highly scalable platform for machine data that delivers real-time insights and advanced analytics within a unified view across technology silos, complex business processes and critical industry systems and assets. “Our solutions offer insights for making organizations more productive, profitable, competitive and secure,” claims Muddu Sudhakar, VP & GM of Security, Splunk Inc.

Combining the power of search with the rigor of analytics; Splunk offers Splunk Enterprise, its core solution that makes it simple to collect, analyze and act on the untapped value of data generated by technology infrastructure. The solution enables visibility across on-premises, cloud and hybrid environments, indexing data regardless of format or location.
Further, to deliver packaged views, dashboards and workflows; Splunk furnishes over 1,000 apps and add-ons, including the Splunk App for PCI Compliance, a Splunk-developed and supported app to aid organizations to meet PCI DSS requirements, and the Splunk App for AWS (Amazon Web Services), for end-to-end visibility into operations and security behaviors within AWS environments. Taking into account the increasing cases of security breaches in industry, Splunk empowers organizations to detect, respond to and prevent threats. The company offers security solutions starting with Splunk Enterprise, Splunk Enterprise Security (ES) and Splunk User Behavior Analytics (UBA); extending through its Adaptive Response Initiative and Splunk for security offerings built on the company’s core platform.


Splunk plans to continue investing in high-value solutions to ensure it addresses its customers’ needs.


Adding to the list of offerings is Splunk Light, a comprehensive solution that speeds tactical troubleshooting by gathering real-time log data from distributed applications and infrastructure in one place to enable efficient searches, dashboards, alerts and reporting.

Preparing for Big Data Transformation Wave
Big data is transforming businesses from the inside out, with cloud being the major driving factor. Therefore, Splunk is all-in on cloud, providing all its software as cloud services, leveraging SaaS offerings for mission-critical applications and hosting its website on AWS. Moreover, holding proven ROI and time-to-value examples in the industry, with over 11,000 enterprise deployments, Splunk prides itself on having served over 80 of the Fortune 100 companies. Moving forward, Splunk plans to continue investing in high-value solutions to ensure it addresses its customers’ needs. The company grew full-year revenues by 48 percent from FY2016 over FY2015 and further pledges to continue expanding its solution line to appeal to companies across global markets.